Brooklyn Provisions
Logo Redesign
The Brief
Redesign old-fashioned Brooklyn Provisions Brand Pastrami logo to evoke a modern & current brand in the meat industry
CURRENT BRAND ATTRIBUTES
Authentic
Since 1969 (old-fashioned)
Family-owned
Consistent
Product-driven
DESIRED BRAND FEELING
Nostalgic while still being fresh and modern
Different from competitors
Unique in overall deli meat market
Eye-catching
CURRENT & FUTURE LOGO APPLICATIONS
Packaging (Product Labels & Boxes)
Point of Sale Material
Website
Building/Office Design
Old Logo & Applications
The Process
Research, sketches, & comps & comps & comps…
The Solution
Primary Logo
White Logo Icon
Primary Black Logo
Black Logo Icon
Logo Applications
Tools Used
Logo Design
Adobe Illustrator
Adobe Photoshop